At Won Hundred, our commitment to positive change in the fashion industry and minimizing our environmental impact drives our actions. Our ethical and responsible business practices extend beyond reducing our carbon footprint to improving the lives of people and animals involved in our operations. Collaborating with suppliers who share our vision is essential for achieving sustainable success and fostering trust.

Our engagement in the textile industry's social and environmental aspects is a continuous journey. A recent step involves expanding our Green Cross label initiative. This label now encompasses responsible fabrics such as organic cotton, GOTS-certified organic cotton fibers, BCI cotton, EcoVero viscose, and Tencel. We're also dedicated to enhancing labor conditions, human rights protection, gender equality, animal welfare, eco-friendly packaging, and sustainable shipping practices.

We firmly believe that practicing sustainability and responsibility is imperative regardless of a company's size. Our philosophy emphasizes continuous action over inaction.

Should you have questions or concerns about our ethical standards, please don't hesitate to contact us at

1. Green Cross label

You'll easily spot our Green Cross label on hang tags, care labels, and product pages. This emblem signifies that a garment comprises at least 50% "responsible" fibers, with a stronger emphasis on 80-100% responsible fibers. These "responsible fibers" are innovative materials that prioritize eco-friendly manufacturing methods. Examples include EcoVero, produced through chemical recycling, and organic cotton, which reduces pesticide usage. Our responsible fabrics encompass organic cotton, GOTS-certified organic cotton fibers, BCI cotton, EcoVero viscose, and Tencel.

2. Organic cotton - GOTS certified
Part of our organic cotton fabric is certified according to the Global Organic Textile Standard (GOTS). The certification is the leading textile processing standard for organic fibres. The standard aims to define ecological criteria, that have to be met in order for fibres to obtain the certification. Areas covered by the requirements are the harvesting of raw materials, environmentally and socially responsible manufacturing and labelling as well.

Read more about GOTS here 

3. EcoVero Viscose
At Won Hundred, we use a new generation of sustainable viscose fibres, standardized and branded under the name EcoVero. The EcoVero fibres are derived from certified renewable wood pulp, harvested from controlled sources. The processing of the wood pulp happens in a closed loop system, where more than 99% of the chemicals are recovered and reused for the next cycle.

Read more about EcoVero

4. Tencel
Tencel consists of branded lyocell fibres produced through standardised environmentally responsible processes. An eco-friendly fabric, made from natural cellulose fibres found in wood pulp derived from natural forests sources and sustainably managed plantations. Tencel has gained popularity in the recent years, due to its unique physical properties: great strength, efficient moisture absorption, and gentleness to the skin - properties that make the fabric popular in blend mixtures. Finally, the fibres are biodegradable and compostable and can fully revert back to nature.

Read more about Tencel

5. Leather

For our leather accessories and shoes, we aim to use only leather directly from the meat industry. In other words, making good use of a by-product from another industry, in order to reduce waste.

Since our Autumn Winter 19 collection, we have mainly sourced our leather fabric from New Zealand for all our leather garments. Our justification is that the country is among the frontrunners on regulations when it comes to animal welfare and animal rights. Our leather fabric is certified by Realgrade and the tanneries are LGW approved.

6. Packaging

We are in the process of improving our packaging practices. At present day we are in the process of phasing in recycled poly and paper bags and care labels made out of recycled polyester.

7. Shipping

Wherever it is possible we always aim for the most sustainable freight option. In most cases, this means replacing air transport with sea or railway cargo, for a reduction in carbon dioxide emissions.

8. Gender Equality

For three consecutive years, we have collaborated with Amnesty International (Denmark) to raise awareness on the severe reality, many LGBT+ face in certain parts of the world. We believe that everyone is born equal, and no one deserves to be threatened, harassed or persecuted for their identity. We will continue to raise awareness and make our contribution in securing gender equality.