At Won Hundred, we take a proactive stance in bettering our industry and reducing our environmental impact. We believe the key to ethical and responsible business practices is not only reducing our carbon footprint but also improving the conditions for the people and animals involved. It is important for us that our suppliers wish to partake in our journey - only this way can we achieve long-term success and trust.

We are gradually increasing our social and environmental involvement in the textile industry. Our latest initiative is an expansion of our Green Cross label, which today includes the responsible fabrics: organic cotton, GOTS certified organic cotton fibres, BCI cotton, EcoVero viscose, and Tencel. Furthermore, we endeavour in areas such as securing the working conditions and the respect of human rights for our labour force, increasing gender equality, improving animal welfare, bettering our packaging and introducing sustainable shipping.

We are aware of the fact that the fashion and textile industry holds many challenges in terms of ethics and sustainability. However, as sustainability applies to everybody, it is our belief that the size of the company should never be an excuse to practice sustainable and responsible business. We are convinced that continuously “doing something” is better than “doing nothing”.

If you have any questions or concerns regarding our business ethics, please do not hesitate to contact

1. Green Cross label

Our Green Cross label is easily recognised in our hang tags and care labels, visible in our online store and on the product pages. The label indicates that a minimum of 50% of the garment is made out of 'responsible' fibres. However, it predominantly represents a garment made out of 80-100% responsible fibres. We define "responsible fibres/fabrics" as a newer generation of fabrics that have an eco-friendly angle in manufacturing, e.g. EcoVero recycling chemical, and organic cotton reducing the use of pesticides. At this point, our use of responsible fabrics includes: organic cotton, GOTS certified organic cotton fibres, BCI cotton, EcoVero viscose, and Tencel. It is our objective that the label over time will include other responsible and/or sustainable fabrics and partake in increasingly sustainable manufacturing practices.

Wear our values.   

1.1. Organic cotton - GOTS certified

Part of our organic cotton fabric is certified according to the Global Organic Textile Standard (GOTS). The certification is the leading textile processing standard for organic fibres. The standard aims to define ecological criteria, that have to be met in order for fibres to obtain the certification. Areas covered by the requirements are the harvesting of raw materials, environmentally and socially responsible manufacturing and labelling as well.

Read more about GOTS

1.2. EcoVero Viscose
At Won Hundred, we use a new generation of sustainable viscose fibres, standardized and branded under the name EcoVero. The EcoVero fibres are derived from certified renewable wood pulp, harvested from controlled sources. The processing of the wood pulp happens in a closed loop system, where more than 99% of the chemicals are recovered and reused for the next cycle.

Read more about EcoVero

1.3. Tencel

Tencel consists of branded lyocell fibres produced through standardised environmentally responsible processes. An eco-friendly fabric, made from natural cellulose fibres found in wood pulp derived from natural forests sources and sustainably managed plantations. Tencel has gained popularity in the recent years, due to its unique physical properties: great strength, efficient moisture absorption, and gentleness to the skin - properties that make the fabric popular in blend mixtures. Finally, the fibres are biodegradable and compostable and can fully revert back to nature.

Read more about Tencel

2. Additional initiatives

2.1. Leather

For our leather accessories and shoes, we aim to use only leather directly from the meat industry. In other words, making good use of a by-product from another industry, in order to reduce waste.

Since our Autumn Winter 19 collection, we have mainly sourced our leather fabric from New Zealand for all our leather garments. Our justification is that the country is among the frontrunners on regulations when it comes to animal welfare and animal rights. Our leather fabric is certified by Realgrade and the tanneries are LGW approved.

2.2 Packaging

We are in the process of improving our packaging practices. At present day we are in the process of phasing in recycled poly and paper bags and care labels made out of recycled polyester.

2.3. Shipping

Wherever it is possible we always aim for the most sustainable freight option. In most cases, this means replacing air transport with sea or railway cargo, for a reduction in carbon dioxide emissions.

2.4. Gender Equality

For three consecutive years, we have collaborated with Amnesty International (Denmark) to raise awareness on the severe reality, many LGBT+ face in certain parts of the world. We believe that everyone is born equal, and no one deserves to be threatened, harassed or persecuted for their identity. We will continue to raise awareness and make our contribution in securing gender equality.