At Won Hundred, we take a proactive stance in bettering our industry and reducing our environmental impact. We believe the key to ethical and responsible business practices is not only reducing our carbon footprint but also improving the conditions for the people and animals involved. It is important for us that our suppliers wish to partake in our journey - only in that way can we achieve long-term success and trust.
We are gradually increasing our social and environmental involvement in the textile industry. Our latest initiative is an expansion of our Green Cross label, which today includes the sustainable fabrics; organic cotton, GOTS certified organic cotton fibres, BCI cotton, EcoVero viscose, and Tencel. Furthermore, we endeavour in areas such as; securing the working conditions and the respect of human rights for our labour force, increasing gender equality, improving animal welfare, bettering our packaging and introducing sustainable shipping.
We are aware of the fact that the fashion and textile industry holds many challenges in terms of ethics and sustainability. However, as sustainability applies to everybody, it is our belief that the size of the company should never be an excuse in practising sustainable and responsible business. We are convinced that continuously “doing something” is better than “doing nothing”.
If you have any questions or concerns regarding our business ethics, please do not hesitate to contact email@example.com
1. Green Cross label
Our Green Cross label is easily recognised in our hang tags and care labels, visible in our online store and on the product pages. The label indicates that a minimum of 50% of the garment is made out of sustainable fibres. However, it predominantly represents a garment made out of 80-100% sustainable fibres. We define "sustainable fibres/fabrics" as a newer generation of fabrics, that have an eco-friendly angle in manufacturing, e.g. EcoVero recycling chemical, and organic cotton reducing the use of pesticides. At this point, our use of sustainable fabrics includes; organic cotton, GOTS certified organic cotton fibres, BCI cotton, EcoVero viscose, and Tencel. It is our objective that the label over time will include other sustainable fabrics and partake in sustainable manufacturing practices.
Our Green Cross 2020 goals:
· 80% of our denim products will be made out of sustainable fibres.
· 90% of our jersey and sweat products will be made out of sustainable fibres.
1.1. Organic cotton - GOTS certified
Part of our organic cotton fabrics is certified according to the Global Organic Textile Standard (GOTS). The certification is the leading textile processing standard for organic fibres. The standard aims to define ecological criteria, that have to be met in order for fibres to obtain the certification. Areas covered by the requirements are harvesting of the raw materials, environmentally and socially responsible manufacturing, and labelling.
Read more about GOTS
1.2. Better Cotton Initiative
Won Hundred uses cotton licensed in compliance with the Better Cotton Initiative (BCI). BCI is a non-profit organization and the largest cotton sustainability program in the world. The program promotes better standards in cotton farming which benefit the environment where it is grown and the farmers who produce it. Better Cotton is transformational, aiming to become a mainstream solution for more sustainable cotton.
The four specific aims of BCI are:
· Reduce the environmental impact of cotton production.
· Improve livelihoods and economic development in cotton producing areas.
· Improve commitment to and flow of Better Cotton throughout the supply chain.
· Ensure the credibility and sustainability of the Better Cotton Initiative.
Read more about BCI
1.3. EcoVero Viscose
At Won Hundred, we use a new generation of sustainable viscose fibres, standardized and branded under the name EcoVero. The EcoVero fibres are derived from certified renewable wood pulp, harvested from controlled sources. The processing of the wood pulp happens in a closed loop system, where more than 99% of the chemicals are recovered and reused for the next cycle.
Read more about EcoVero
Tencel consists of branded lyocell fibres produced through standardised environmentally responsible processes. An eco-friendly fabric, made from natural cellulose fibres found in wood pulp derived from natural forests sources and sustainably managed plantations. Tencel have gained popularity in the recent years, due to its unique and physical properties; great strength, efficient to moisture absorption, and gentleness to the skin - properties that make the fabric popular in blend mixtures. Finally, the fibres are biodegradable and compostable and can fully revert back to nature.
Read more about Tencel
2. Additional initiatives
Instead of banning mohair after PETA’s investigation in South Africa, we have chosen to support the farmers that comply with the Animal Protection Act, South Africa’s law concerning animal cruelty. We believe that misrepresentation of the mohair industry should not affect or jeopardise the livelihoods of the goat farms that follow the laws concerning animal cruelty. All our mohair is sourced from Mohair South Africa, a non-profit organisation that is a member of Textile Exchange, which identifies and shares best practices regarding farming, materials, processing, traceability and product end-of-life in order to reduce the textile industry’s impact on the environment.
Read more about Mohair South Africa
For our leather accessories and shoes, we aim to use only leather directly from the meat industry. In other words, making good use of a by-product from another industry, thereby minimising waste.
Starting from our Autumn Winter 19 collection, we strive to source leather of New Zealand origin for all leather garments. Our justification is that the country is among the frontrunners on regulations when it comes to animal welfare and animal rights. More information will follow, once the collection is delivered later this year.
We are in the process of improving our packaging practices. At present day we are in the process of phasing in recycled poly bags and care labels made out of recycled polyester.
Wherever it is possible we always aim for the most sustainable freight option. In most cases, this means replacing air transport with sea or railway cargo, for a reduction in carbon dioxide emissions.
2.5. Gender Equality
For three consecutive years, we have collaborated with Amnesty International (Denmark) to raise awareness on the severe reality, many LGBTI persons face in certain parts of the world. We believe that everyone is born equal, and no one deserves to be threatened, harassed or persecuted for their identity. We will continue to raise awareness and make our contribution in securing gender equality.
Read about our ‘Love Is Not A Crime’ initiative