Established 2004
Won Hundred is a Copenhagen-based denim and fashion brand founded in 2004 by Nikolaj Nielsen. After several years of working with established denim brands, Nikolaj wanted to create his own brand, that never loses its relevance and moves the boundaries of the Scandinavian minimalistic approach. Won Hundred styles can be used whether the occasion is work or leisure.  The brand’s collections range from men’s and women’s ready to wear and accessories and include signature denim classics, daring yet timeless pieces with strong denim references, raw attitude and unpolished cuts. Won Hundred is sold worldwide and offer 4 yearly collections. Nikolaj remains the Creative Director as well as the CEO today. You will find the largest selection of Won Hundred on this site.

We are aware of the fact that the fashion and textile industry, holds many challenges in terms of ethics and corporate social responsibility (CSR). It is our belief that the size of the company should never be an excuse in practicing responsible and ethical business. Therefore we participate actively in various areas, such as the pollution level and working environment for the employees at our suppliers, as well as animal welfare and the propagating gender equality.

Read more about our sustainable initiatives


Green Cross Label
Our latest initiative is our 'Green Cross' label which indicates that the garment is made out of organic material. It is our mission that the label over time, will pursue and represent further sustainable initiatives, that all contribute to a more responsible and ethical approach to business.

If you have any questions regarding our business ethics, please do not hesitate to contact