Our admiration for jeans and denim remains an immortal part of our identity. This is why we have once again shot a campaign, celebrating denim in all its magnificence. We worship a progressive denim ideal which constantly strives to improve functionality and refine expression. An expression that continuously needs to appeal to our customer while still capturing the Won Hundred soul.
To establish the right setting we went to Rudolph Tegners Museum located north of Copenhagen. The beautiful statues and overwhelming dimensions of the rooms, evoked a metaphysical and divine presence fulfilling the atmosphere we wanted to achieve. Below a curated selection from the campaign - the remaining images will appear on social media in the following weeks.
To share our excitement for denim, we offer "Free Worldwide Shipping" on all denim (e.g. jeans, denim jackets, skirts, etc.). Offer excludes sale items and ends Oct 23rd, 23:59 CET. Use the code JEANS18 when checking out.
Jacket: Seventeen, Stone Blue / Jeans: Patti, Twill Blue
Jacket: Fourteen, Dark Blue / Jeans: Dean, Dark Sand Blue
Jacket: Fourteen, Stone Blue
Dress: Lauren, Medium Blue
Jeans: Pearl, Distressed Blue / Jeans: Marilyn, Universe Black