At Won Hundred, we take a proactive stance in bettering the fashion industry and reducing our environmental impact. We believe the key to ethical and responsible business practices is not only reducing our carbon footprint but also improving the conditions for the people and animals involved.

We are gradually increasing our social and environmental involvement in the textile industry. Our latest initiative is an expansion of our Green Cross label, which today includes the responsible fabrics.

It is also important for us that our suppliers wish to partake in our journey to more responsible actions - Only this way can we achieve long-term success and trust.

Furthermore, we endeavor in areas such as securing the working conditions and the respect of human rights for our labor force, increasing gender equality, improving animal welfare, bettering our packaging, more environmental labels and introducing responsible shipping. 

We are aware of the fact, that the fashion and textile industry holds many challenges in terms of ethics and sustainability. However, as sustainability applies to everybody, it is our belief that the size of the company should never be an excuse to practice sustainable and responsible business. We are convinced that continuously “doing something” is better than “doing nothing”.

At Won Hundred we will keep evolving our responsible ambitions and set new goals every year towards a more sustainable world. Our main goals for 2023 is to… 

  • Update all existing packaging in order to meet our responsibility requirements,
  • 95% of all produced denim styles are made of sustainable fabrics,
  • 50% of all denim styles produced are washed with O-zone “greenwash” – the most sustainable denim washing method possible,
  • 75% of all goods produced will be marked with our Green Cross Label, meaning that minimum 50% of the style is produced using sustainable or recycled fabrics.

If you have any questions or concerns regarding our business ethics, please do not hesitate to contact customercare@wonhundred.com

responsibility paper 2020 & 2021

Fabric Sourcing

1.1 Organic Cotton
Organic cotton is grown without chemical pesticides or harmful chemicals, which is used to make to conventional cotton. On the Higg Index, organic cotton has half the environmental footprint compared to conventional cotton. Overall, the farming of organic cotton is improving every part of the ecosystem around the cotton where the soil and water quality is healthy and maintaining a strong biodiversity.

1.2 EcoVero Viscose
At Won Hundred, we use a new generation of sustainable viscose fibres, standardized, and branded under the name EcoVero. The EcoVero fibres are derived from certified renewable wood pulp, harvested from controlled sources. The processing of the wood pulp happens in a closed loop system, where more than 99% of the chemicals are recovered and reused for the next cycle.
Read more about EcoVero

1.3 Tencel
Tencel consists of branded lyocell fibres produced through standardized environmentally responsible processes. An eco-friendly fabric, made from natural cellulose fibres found in wood pulp derived from natural forests sources and sustainably managed plantations. Tencel has gained popularity in the recent years, due to its unique physical properties: great strength, efficient moisture absorption, and gentleness to the skin - properties that make the fabric popular in blend mixtures. Finally, the fibres are biodegradable and compostable and can fully revert to nature.
Read more about Tencel

1.4 Leather
We know that leather consumption is often a topic for discussion. We believe that leather garments are long lasting, durable and offers a long lifespan for products. When sourcing our leather fabrics, we work with trusted partners in New Zealand where we primarily use goat leather. The reason why we use New Zealand leather is because they are the frontrunners in the world when it comes to regulations of animal welfare and rights. For this reason, we are working with fabrics that are LGW approved[1] as well as Realgrade certified[2]. The leather that we use is a biproduct of the meat industry, and therefore we don’t kill animals unnecessarily, but use what is already being used.

[1] A non-for-profit organization responsible for the world’s leading environmental certification for the leather manufacturing industry – Read more here

[1] Ethical and sustainable leather from New Zealand – Read more here

responsibility paper 2020 & 2021

Green Cross Label

Our Green Cross label has existed since 2017 and has for years easily been recognized on our hang tags and care labels, visible in our online store and on the product pages. The label indicates that a minimum of 50% of the garment is made of ‘responsible’ fibres. However, it predominantly represents a garment made of 80-100% responsible fibres. We define “responsible fibres/fabrics” as a newer generation of fabrics that have an eco-friendly angle in manufacturing, e.g., EcoVero recycling chemical, and organic cotton reducing the use of pesticides. At this point, our use of responsible fabrics includes: Organic cotton, transitional cotton, recycled fibres, EcoVero viscose and Tencel. It is our objective that the label over time will include other responsible and/or sustainable fabrics and partake in increasingly sustainable manufacturing practices.

In 2020, Green Cross labelled products accounted for 79% of our total production. By end of 2021, 88% of overall production is being Green Cross labelled[*]. We are striving to do even more of our styles with the green cross certificate in the future.

[*]  These numbers have been taken from the period 1/1/2021 to 21/11/2021. Therefore, these numbers can vary a bit at the end of the year, but this would still not decrease or increase significantly, since we had already produced most of our denim production at this point in 2021.

responsibility paper 2020 & 2021


Being a part of the fashion industry and engaging with this business is not responsibility in its purest form. Ideally, putting less product in production and into the world – buying less clothing – would be the most efficient solution to help prevent the climate crisis. But as a commercial company, we need to navigate the ocean of beliefs, changes and figure out what terms such as “responsibility” and “sustainability” means to us in our scope and in our daily practices.  

We belief that taking a stance and doing what we can – within our frame and scope – is a first step in bettering our business practices and co-exist in an ever changing dynamic. At Won Hundred, we have identified areas which demanded bettering from our side – in order to improve and become a more responsible business.


responsibility paper 2020 & 2021


At Won Hundred, we are aware that denim production demands an immense amount of water. We are also aware, that we must take actions when it comes to reducing our carbon and environmental footprint. As a result thereof, we are incorporating our Green Cross standards into all denim production, and on top of that, we have started using Ozone washing in the dying and bleach process of our denim.

In 2020 our Green Cross certificate was 58 % of our total denim production. Since then, we have reconsidered our approach and taken the necessary actions to increase the level of green cross labelled denim styles in our future collections. From 2021, up to 94 % of our total denim production will be Green Cross labelled[*].
This is a massive step from the previous year, that we have worked hard to achieve, and we are very happy with the results. We can’t promise that we will keep such a big margin of our green cross production to that level as of 2021, but we strive to do our best to maintain this high level.

[*] These numbers have been taken from the period 1/1/2021 to 21/11/2021, Therefore these numbers can vary a bit in the end of the year, but this would still not decrease or increase significantly, since we had already produced most of our denim production by this point in 2021.

On top of sourcing responsible fabrics in our denim production, Won Hundred has now taken precautions when it comes to the dying process of our denim.

We have started to incorporate Ozone Wash to our denim range.

Ozone wash is done by using a very strong oxidizing agent, which is being used to bleach the denim garment in a closed, batch like operation. By using Ozone instead of a regular washing process – Won Hundred is significantly decreasing the usage of water in washing process of the denim.

When using Ozone, not only for washing but also in the bleaching process - fewer chemicals are used, and the process is faster than regular sodium hypochlorite bleaching.  

Ozone washed styles currently accounts for 28 % of our total 5-pocket denim production[1]. We do know that this amount is very small amount, but our aim is to increase this level in the future.

Read more about ozone wash

[1] The results have been taken from sold 5-pockets quantity wise from Pre-fall22 and Spring-summer22.                                                                                      

responsibility paper 2020 & 2021

Additional initiatives

5.0. Shipping
Wherever it is possible we always aim for the most sustainable freight option. In most cases, this means replacing air transport with sea or railway cargo, for a reduction in carbon dioxide emissions. We also keep most of our production in Europe, therefore we can provide with less travel time and shorter distance traveling with production and samples. This saves time, reduces our carbon footprint, and keeps labor in Europe. When our production comes from China, we use the most environmental shipping solution/option, which is train.

6.0 Packaging
We are in the process of improving our packaging practices. For future in recycled poly and paper bags and care labels made of recycled polyester. By end of 2022, we will have identified the next necessary steps towards are more responsible packaging of our products – with the ambition of reaching our goal during 2023.

7.0 Labeling
Won Hundred strives to make a difference in the smallest parts of our production. Therefore, we have been cooperating with We Nordic, since our Pre-Spring 22 collection.  We Nordic designs and provides hangtags, labels and care labels using certified sustainable materials. 
Won Hundred labels are made of OEKO TEX 100 recycled polyester while all hangtags are made using recycled FSC certified paper. Won Hundred beliefs that every little improvement, that has a positive effect on our environment, contributes towards becoming a more responsible business.

We use plastic polybags to protect our products, from being damaged during transport and shipping. The polybags are also protecting our denim products in order to preserve the distinct washing effect and delicate hand feel.

responsibility paper 2020 & 2021

Additional initiatives

3.0 Supply chain
We are determined to source responsibly when it comes to our manufacturers. Therefore, we believe that keeping a long-term relationship with our manufacturers is the key to our clothes quality in Won Hundred. This bond gives us the tools to monitor which of our manufacturers produce the best quality for us and their commitment to working conditions.
Due to covid-19 and the evaluation of the necessity of traveling to our manufactures, we have agreed to diminish our visits to our manufactures to as few as possible. This is because we travel by plane to our manufactures and that leaves a heavy carbon footprint that we want to diminish.

4.0 Production in Europe
Most of our production is located in Europe, and that is a conscious decision. We want to keep the labor in Europe, and therefore we have looked specifically after manufacturers in Europe to make our clothes. This saves time for production and samples for shipping[1] and reduces our carbon footprint on shipping[2] and keeps labor in Europe which we think is a responsibility for us at Won Hundred.

In 2020, 13 of our 19 manufactures were located in Europe, which is 68 % of our manufacturers. In 2021, We have 10 of our 13 manufacturers located in Europe, which increases our total number of manufacturers in Europe to 77 %. Quantity-wise our production in Europe was 88 % of our total production in 2020. This has been increased in 2021 to 90 % of production. We are very happy about these numbers and want to maintain a strong foundation of manufacturers in Europe.

responsibility paper 2020 & 2021

Additional initiatives

8.0 Reducing samples
We have relooked, at our numbers of samples on the different stages of our production cycle. We have taken an active choice to reduce the number of samples by 14 % from 2020 to 2021. We have done this by reducing the number of samples per style. All our samples are resource heavy since they are shipped by plane. Therefore, this is important for us in Won Hundred, and we are striving to maintain to produce less samples in the future.

9.0 Dead Stock
Every year, tons and tons of fabric are being discarded, and never used. We, at Won Hundred, want to diminish the waste by making some of our styles using these “Dead stock” fabrics. Right now, we already have our Won Hundred – Division collab made on dead stock from exclusive Italian deadstock fabric and our Dead stock tote bags. We are also looking to expand this production to a whole collection in the future.  

10.0 Gender Equality
For three consecutive years, we have collaborated with Amnesty International (Denmark) to raise awareness on the severe reality, many LGBT+ face in certain parts of the world. We believe that everyone is born equal, and no one deserves to be threatened, harassed or persecuted for their identity. We will continue to raise awareness and make our contribution in securing gender equality. We feel that our platform as brand is an important tool in creating a connection between our products, values and our consumers. We strive constantly for pushing representation in our daily work and not only through our visual communication through social media, campaigns and other activities. Our workplace is open a space for all, and we strongly encourage people of colour, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, and individuals with disabilities to apply for jobs via our career center. This is not calculated efforts, however it is rooted in our business as we simply believe that by producing democratic products, entitles us to include everyone. 

responsibility paper 2020 & 2021

please reuse & recycle

our bags.
our garments.
all of your garments.

If you wish to return or exchange any items of your web order, please reuse our shipping bag.

With love and respect, the WH team.