AUTUMN / WINTER 2024 RUNWAY SHOW
FOR AUTUMN / WINTER 2024, WE ARE PRESENTING ‘SURRENDER’, THE 20-YEAR JUBILEE COLLECTION.
We honor our anniversary by taking a nostalgic trip through our design archives, rediscovering timeless styles that continue to resonate with today’s culture and style. The Autumn/ Winter 2024 collection is a carefully curated selection that pays homage to our design DNA and roots, while reinterpreting classic silhouettes and embracing the future.
DENIM REVIVAL: THE HEART OF THE COLLECTION
For Autumn/Winter 2024, Won Hundred has went into the archives of past collections to rediscover and reinterpret iconic denim styles, that took part in defining the brand two decades ago. The Autumn/Winter 2024 collection carries an array of denim-driven pieces that exude the authentic spirit of Won Hundred. The collection showcases the brand’s commitment to quality over quantity, minimalism and focus on timeless styles.
Elements of quilted outerwear drive the collection, denim bonded leather, workwear details, and small reflective details. The materials are chosen for contrast; matte or shiny, heavy or ultra-light, used in between-season styles for the perfect pre-fall feeling. The collection is a denim drop representing the core of Won Hundred. The focus is on the denim and items you can't live without that stands out and read Won Hundred.