Autumn / Winter 2024 Runway

For Autumn / Winter 2024, Won Hundred presented ‘Surrender’, the 20-year jubilee collection.

We honored our anniversary by taking a nostalgic trip through our design archives, rediscovering timeless styles that continue to resonate with today’s culture and style. The Autumn/Winter 2024 collection is a carefully curated selection that pays homage to Won Hundred’s design DNA and roots, while reinterpreting classic silhouettes and embracing the future. The Autumn/Winter 2024 collection is a milestone that marks a journey, since its founding in 2004 - filled with passion, creativity, and dedication to crafting exceptional pieces that define contemporary style.

The collection carries an array of denim-driven pieces that exude the authentic spirit of Won Hundred. The collection showcases the brand’s commitment to quality over quantity, minimalism and focus on timeless styles. It is a testament to understanding and embracing one’s true essence. It captures the power of collective experiences, marrying pride with vulnerability in a way that is both bold and authentic.

“For this season, we are igniting the very heart and soul of Won Hundred, denim is the focal point of our jubilee collection. We’ve delved deep into our archives to reimagine iconic denim styles that were pivotal in our early years” We’ve taken time to understand what Won Hundred truly represents. Now, we’re ready to unleash the full potential of our work, channeling our collective experiences into the Autumn/Winter 2024 collection and drawing inspiration from the past two decades.” - Nikolaj Nielsen, Founder & Creative Director.