New times call for new measures. We thought long and hard about what Won Hundred is - but also what it should be. Our conclusion is less clutter and more focus. We have always considered ourselves as a modern denim brand, and we want to explore that even more in our designs - starting from our Pre Spring 21 collection.
The collection emphasises on the democratising nature of denim. Filled with explicit denim references, but also those being less obvious than others. Did we mention that the collection also introduces (and re-stocks) a lot of our 5-pocket signature jeans!
The colour story draws inspiration from hyper nature, which is an exaggerated representation of real nature. Slicker and perhaps a bit prettier than the real world.
First arrivals now online.