New sustainable initiative: Green Cross label
We are gradually increasing our social and sustainable efforts. Our latest initiative is an expansion of our Green Cross label. The label indicates that a minimum of 50% of the garment is made out of sustainable fibres. However, the label predominantly represents a garment made out of 80-100% sustainable fibres. As of Q4 2018, our use of sustainable fabrics includes; organic cotton, GOTS certified organic cotton, BCI cotton, EcoVero viscose, and Tencel. It is our objective that the label over time will include other sustainable fabrics and partake in sustainable manufacturing practices.
Our Green Cross label is easily recognized in our hang tags and care labels, and visible in our online store and on the product pages.